Dandore

Home / About Us
India's Tourism Google Ads Agency

We Exist to Fill
Your Calendar.

Dandore is India's only Google Ads agency built exclusively for tourism — tour operators, hotels, resorts and DMCs. We don't dabble. We specialise. And that specialisation is why our clients see results that generalist agencies simply can't deliver.

Our Story
Built for
Tourism. Full Stop.

Dandore was founded by Dan Pinheiro after years of watching tourism businesses burn their budgets on generic Google Ads managed by agencies that treated every industry the same. A tour operator is not an e-commerce store. A resort is not a law firm. Travel buyers research for weeks, compare six itineraries, come back at 11pm on mobile, and only commit when trust is established.

We built Dandore to solve exactly that problem — with keyword strategies tuned to booking intent, landing pages designed for the midnight mobile researcher, and bidding logic that speaks the language of booking value, not just lead counts.

"The best Google Ads aren't seen; they're felt through the results they deliver."

— Dan Pinheiro, Lead Google Ads Strategist

By the Numbers
Results That
Speak for Themselves
47% Average drop in
cost-per-booking
3.2× Average return
on ad spend
60+ Tourism brands
scaled
22 Countries
we've targeted
The Difference
Generic Agencies Treat
Tourism Like E-Commerce. It's Not.

Travel buyers research for weeks. They abandon. They come back at 11pm on mobile. They compare 6 itineraries before they reply. Most agencies bid on the wrong keywords and burn your budget on dreamers.

What generalist agencies do
  • Paying ₹500+ per junk enquiry from "things to do in Manali" searches
  • OTAs eating 20–25% of your direct revenue while ads fund the wrong funnel
  • Smart bidding optimising for leads instead of actual booking value
  • Generic landing pages with zero WhatsApp or itinerary download
  • No plan to bid through monsoon dips or shoulder season
What Dandore does
  • Bid only on keywords with proven booking intent — not curiosity searches
  • Feed Google your real booking values, not just lead counts
  • Landing pages with WhatsApp CTAs, instant quotes, downloadable itineraries
  • Seasonal budget choreography mapped across your full travel calendar
  • Layered remarketing for the 70% of travellers who research before booking
Our Edge
Six Levers Generalist
Agencies Don't Even Know Exist
01
Intent-Mapped Keywords

We separate dreamers from bookers — bidding only on keywords that signal real booking intent ("7 day Bali itinerary cost", not "Bali photos").

02
Seasonality Engineering

Budgets, creatives and bids that flex around shoulder season, festivals, school holidays and monsoon dips — no flat monthly spend.

03
Geo-Layered Targeting

Tier-1 metros for premium packages, Tier-2 for value tours, NRI corridors for inbound — each audience segment gets its own dedicated funnel.

04
Mobile-First Landing Pages

WhatsApp-click, itinerary downloads, instant quote forms — designed for travellers researching on phones at midnight, not a desktop at noon.

05
Booking-Value Bidding

We feed Google your actual booking values so the algorithm chases ₹2L honeymoons and group packages — not ₹2k casual enquiries.

06
Remarketing That Converts

Layered remarketing across YouTube, Display and Search for the 70% of travellers who don't book on first visit — we bring them back ready to confirm.

Clients
Specialised Strategies for
Every Corner of Tourism
Hotels & Resorts
  • Direct bookings — cut OTA commission
  • Hotel Ads + Performance Max combo
  • Local + destination-intent keywords
Tour Operators
  • Packaged tour & itinerary campaigns
  • Lead-form ads for high-ticket trips
  • Seasonal calendar bidding
Destination DMCs
  • B2B + B2C dual funnels
  • Inbound traveller targeting
  • Multi-language ad variants
Experience Brands
  • Activity & day-tour bookings
  • Geo-radius around hotels & airports
  • Last-minute booking campaigns
Team
The People Behind
Your Bookings
Dan Pinheiro
Dan Pinheiro
Dandore's Lead Google Ads Strategist
Noah Reed
Noah Reed
Senior PPC Campaign Manager
Lucas Hayes
Lucas Hayes
Google Analytics & Tracking Specialist
Shafeeq Usman
Shafeeq Usman
Landing Page Conversion Expert
Erin Park
Erin Park
Campaign Performance Analyst
What We Stand For
Our Values
01 / Specialisation
Deep beats wide

We do one thing — Google Ads for tourism — and we do it at a depth that generalists simply can't match. Every tactic we use is honed through hundreds of tourism campaigns.

02 / Transparency
No black boxes

You know exactly where every rupee goes, every week. Our reporting is written in plain language, not agency jargon — impressions, leads, cost-per-booking, nothing hidden.

03 / Intent-First
Chase buyers, not browsers

We build campaigns around booking intent. If a search doesn't signal a real intent to travel and spend, we don't bid on it — no matter how much traffic it might bring.

04 / Accountability
One contact, full ownership

A dedicated expert on your account who answers your messages, owns your results, and is measured by your bookings — not your click-through rate.

05 / Seasonality Awareness
We think in travel calendars

We know when Rajasthan peaks, when Goa goes quiet, when NRI bookings spike. Your budget moves with your market — not on a flat monthly autopilot.

06 / Continuous Growth
Better every single week

Your campaigns are tested, iterated and improved every week. We treat your ad account like a living system — not a set-and-forget monthly retainer.

Ready to grow?

Fill Your Calendar With
High-Intent Travel Bookings.

Book a free Google Ads audit. We'll show you exactly where your current spend is leaking and what a tourism-specific strategy would look like for your business.